TikTok can feel, to an American audience, a bit like a greatest hits compilation, featuring only the most engaging elements and experiences of its predecessors. It is frequently, in the language widely applied outside the platform, from people on other platforms, extremely “cringe.” In the same way, the app provides plenty of answers for the paralyzing what should I post? The result is an endless unspooling of material that people, many very young, might be too self-conscious to post on Instagram, or that they never would have come up with in the first place without a nudge. TikTok assertively answers anyone’s what should I watch with a flood. Or you can make fun of all of these things. You can join a dare-like challenge, or participate in a dance meme, or make a joke.
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You can select from an enormous range of sounds, from popular song clips to short moments from TV shows, YouTube videos or other TikToks.
It’s easy to make a video on TikTok, not just because of the tools it gives users, but because of extensive reasons and prompts it provides for you. ► In this TikTok, a popular song for memes is used to express shopping as a outsider.
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► In this series of TikToks, goes shopping and reinvents language. On TikTok, hashtags actually exist as a real, functional organizing principle: not for news, or even really anything trending anywhere else than TikTok, but for various “challenges,” or jokes, or repeating formats, or other discernible blobs of activity.
In more innocent times, Twitter hoped its users might congregate around hashtags in a never-ending series of productive pop-up mini-discourses. Hashtags play a surprisingly large role on TikTok. Users are also strongly encouraged to engage with other users, through “response” videos or by means of “duets” - users can duplicate videos and add themselves alongside. Video creators have all sorts of tools at their disposal: filters as on Snapchat (and later, everyone else) the ability to search for sounds to score your video. The videos are tall, not square, like on Snapchat or Instagram’s stories, but you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side. TikTok is an app for making and sharing short videos. But that doesn’t mean it doesn’t have them! Shall we?
TikTok, now reportedly 500 million users strong, is not so obvious in its intentions. If we exclude Fortnite, which is very social but also very much a game, the last time an app inspired such interest from people who weren’t on it was … maybe Snapchat? (Not a coincidence that Snapchat’s audience skewed very young, too.)Īnd while you, perhaps an anxious abstainer, may feel perfectly secure in your “choice” not to join that service, Snapchat has more daily users than Twitter, changed the course of its industry, and altered the way people communicate with their phones. It’s been a while since a new social app got big enough, quickly enough, to make nonusers feel they’re missing out from an experience.
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